your key to beauty


A guide to our key ingredients, their benefits, and which Nature’s Identity products they are featured in.
Activated Charcoal is the secret to healthy skin. Activated charcoal powder is basically carbon. Medical grade version of what’s used in air filtration systems. As chemicals bind to it, it can remove them from the body.


Apple Cider Vinegar has amazing health benefits. Use it to treat skin problems such as age spots, acne and pimples as it kills bacteria, removes excess dirt, oil, makeup and dissolves dead skin cells.


Aloe Vera moisturizes and soothes dry, irritated, inflamed and burnt skin.

Blackcurrant Seed Oil is very rich in many phytonutrients, antioxidants, vitamins, essential fatty acids and minerals. Uniquely rich in gamma-linolenic acid that plays an important part for keeping our skin firm.

Benzoin improves elasticity, helping cracked skin, while aiding the healing of sores and wound and at the same time reducing redness, irritation and itching. –Pure Bliss


Bay Leaf Essential Oil slows the aging process, speeds the wound healing, protects the body from bacterial infections, and reduce inflammation.

Camellia Oil – the “beauty secret” of the geishas of Japan. It has been recognized for centuries in Eastern Asia for its highly regenerative and restorative effects on the skin.

Chamomile has been used for centuries internally or externally. Recent and ongoing research has identified its specific anti-inflammatory, anti-bacterial, anti-allergenic properties, validating its long-held reputation.

Cornflower Water – we use New Zealand grown plants. They have the reputation for reducing puffiness and dark circles.

Cornsilk Extract – Our native ancestors understood the healing properties of corn and used all parts of it including the husk and corn silk. Excellent source of vitamin K which has been known to slow bleeding, helps to relieve swelling, suppress skin pigmentation and dark circles around the eyes.

Cupuacu butter is rich in phytosterols which benefit dry, damaged skin, polyphenols to combat free radicals and fatty acids to protect and moisturise.

Cucumber Water is steam distilled from the whole fruit. Cucumbers are extremely cooling and hydrating, as well as calming. They soothe inflamed and irritated skin, reduce puffiness, helps to heal and repair damaged skin, while also toning it.

Carrageenan Gum is extracted from seaweed that forms gels. They are widely used in food and topical products as thickeners and stabilisers.

Cedarwood Essential Oil brings relief to the skin in dermatitis and psoriasis. Helps skin recover quickly. Promotes clear and healthy skin.

Coco Glucoside is a combination of coconut based fatty alcohols and glucose (corn starch). Obtained from renewable raw materials. It produces foam in cleansing products. Its nature and production process results in a surfactant without ethylene oxide or 1,4-dioxane, most gentle cleansing agent designed for fragile or sensitive skin and is suitable for baby and pet products.

Colloidal Oatmeal is a rich source of Vitamin E, minerals, lipids, beta-glucans and avenathramides which are largely exclusive to oats and responsible for many of their health promoting properties. Helps to lock moisture in the skin and at the same time protect it from irritants. Soothes dry, irritated and inflamed skin conditions.

Clary Sage Essential Oil reduces inflammation and heal rashes. Furthermore, it balances and regulates the production of natural oils in the skin, making it look young and beautiful.

Green Tea contains OPC’s that is one of the most powerful antioxidants known to scientists. Helps to ward off premature aging by fighting free radicals and healing damaged skin. Also high in catechins, which suppresses acne-causing bacteria, reduce redness and inflammation.

Hyaluronic Acid is a naturally occurring polysaccharide (carbohydrate) in the human body. It is produced from bi-products of the bacterial fermentation of corn, wheat and yeast extracts. It is NOT of animal origin. Provides intensive hydration. Plumps out lines and wrinkles. Soothes the delicate skin.

Harakeke Extract is otherwise known as the New Zealand flax, and regarded as the “aloe of New Zealand”. Maori people have been harvesting this precious plant for decades for its anti-irritation and anti-inflammatory properties.

Horopito Extract is also known as Bushman’s pain killer. New Zealand pepper tree or winter’s bark. Excellent for burns, rashes, scars and skin eruptions.


Kaolin Clay is a naturally occurring clay substance mostly found in soils that have developed from the chemical weathering of rocks in hot, moist climates. Kaolin clay has been traditionally used for nourishing and soothing different skin types. It works by reducing the production of sebum. This makes the oily skin to remain smooth and dry.

Jojoba Oil has brilliant moisturising qualities. Easily absorbed into the skin. The oil reaches deep to destroy bacteria and dissolve dried sebum. Contains high amount of vitamin A, D and E, minerals and protein. Extremely effective treatment for a variety of skin conditions including acne, eczema and psoriasis.

Kakadu Plum also known as Gubinge, Billygoat plum, Gurumal or Murunga is a native tree from Australia’s Northern territory. The Kakadu plum fruit has the highest known Vitamin C concentration of any single food source in the world. Vitamin C is the most essential antioxidant that slows down the aging process. It helps to form proline, an amino acid that makes collagen. It gives a natural glow to the skin.

Koromiko Extract is from a traditional Maori herb native to New Zealand. Widely known for the curative properties of its leaves to heal skin diseases. Contains tannin a natural antioxidant that helps to protect and renew stressed skin.

Kumerahou Extract is used as a treatment for skin disorders, applied to wounds as a soothing and healing agent. Treats skin rashes and sores, including leisons produced by skin cancer.

Lavendar Essential Oil inhibits the bacteria that causes skin infections, helps to rebalance the over-secretion of sebum which the bacteria thrive on, and reduce scarring.

Liquorice Root Extract  You may have enjoyed it as a child in candies, but did you know that liquorice root is also very effective to reduce redness, irritation, itching in skin conditions like eczema and psoriasis? Helps to fade the appearance of dark areas of hyperpigmentation on the skin from UV exposure and diminish dark under-eye circles.

May Chang essential oil is a mild astringent properties can be helpful with acne and oily skin.


Microcare DB Ecocert  Dehydroacetic acid and Benzyl alcohol is a blend of an organic acid with benzyl alcohol which is used for gentle preservation. Effective against a broad range of bacteria, moulds and yeasts.

Olivem1000  Cetearyl Olivate/Sorbitan Olivate. Naturally derived from pure Olive Oil. Forms a liquid crystal structure which helps to restore the skin. Has superior moisturising effect through enhanced absorption.

Palmarosa essential oil moisturises the skin while balancing the hydration levels, production of sebum and stimulating cell regeneration.


Papaya leaf extract Papaya has been famous for hundreds of years and it was once called the “fruit of the angels”. Contains lots of “papain” an enzyme that kills dead cells, breaks down protein, purifies the skin and fights free radicals that ages us.


Pomegranate Seed Oil and Extract is one of the only plant sources of conjugated fatty acids. Contains phytoestrogens that many women found using pomegranate seed oil has helped to ease symptoms associated with menopause. Protects the skin from signs of aging by bringing elasticity back.


Peach Butter  Natural emollient that prevents the skin from moisture loss. Provides the skin with silky smooth feel without making it greasy.


Sandalwood Essential Oil It’s powerful anti-aging, it can relieve localized rashes, inflammation and itching, assist in fading scar tissue. Helps to heal eczema and shrink pimples.


Salicylic Acid is a beta hydroxy acid (BHA) found in many plants but its most well known source is White Willow. It combats acne, stimulates the shedding off dead skin cells, unclogs pores and stops the growth of acne causing bacteria.


Sclerotium Gum is a state of the art natural thickening agent derived from the fermentation of the genus Sclerotium, a filamentous mushroom.


Sea Buckthorn Oil is a rich source of vitamin C, E, A, B1, B2, K and P. These high level of nutrients are essential for skin revitalization, and is used to combat wrinkles and prematurely aging skin. Helps to treat skin burns resulting from UV exposure.


Bentonite, also referred to as Montmorillonite, is one of the most effective and powerful healing clays. Bentonite Clay is composed of aged volcanic ash, a unique clay due to its ability to produce an “electric charge” when hydrated. Upon contact with fluid its electrical components change, giving it the ability to absorb toxins. When it comes in contact with a toxin, chemical, or heavy metal, the clay will absorb the toxin and release its minerals for the body to use. Bentonite also helps get oxygen to cells as it pulls excess hydrogen and allows the cells to replace it with oxygen instead..


Sweet Orange Essential Oil nourishes dry, irritated and acne prone skin.


Tamanu Oil has renowned skin healing properties. The oil used across the Pacific Islands for centuries to protect Melanasian skin. Excellent at fading stretch marks and scars particularly those caused by acne.


Totara Tree Extract is from the New Zealand native tree. Nature’s potent antioxidant. Very effective against the acne causing bacteria. Used in Maori medicine dates back to over 100 years.


Vegetable Glycerine is a 100% natural humectant which absorbs, and holds water. It makes the skin draw water from the environment, binding it to the skin. Does not contain any Palm oil derivatives.


Wheat Germ Oil is an extremely rich source of Vitamin E, A, D and B-complex. Its antioxidant qualities improve dry skin. Promote the formation of new cells, and improve blood circulation. Also can reduce the effects of stretch marks, scars, burns and sun damage.


Xanthan Gum is an excellent sugar based, natural thickener.